As part of the Weed Holiday, Carl’s Jr launched its own gastronomic invention, the Rocky Mountain High Cheese Burger Delight with CBD-infused Santa Fe sauce exclusively served in its Denver location. After much marketing, the fast food chain proved that indeed, their CBD burgers are worth every penny and time spent inside the restaurant.
In a report, the restaurant ‘had a full parking lot and (and) people waiting in the drive-thru” just before its store opened at 6 am.
Alex McConnell, Carl’s Jr. district manager shared his story of amazement when the restaurant service crew has to serve 30 people in its opening time. Plus, there were more customers waiting for their turn.
In its first hour, an estimate of around 102 burgers was sold. By 9 am, 274 were sold which led the restaurant to conclude that their allotted 1,000 CBD burgers, made of locally-sourced, hemp-derived CBD, will run out by 4 pm.
The restaurant received a steady flow of customers as people want to eat them around lunchtime. Customers who came to the 1-day inauguration are not just Denver-locals but also tourists like 32-year old Sasha, a New York native but now living in Las Vegas. She was celebrating her birthday by enjoying whatever the 4/20 festivities can offer.
Some felt that the burgers are a must-try not just for its CBD but also for its other natural ingredients.
“I was liking the setup of the burger itself because I like jalapeños and stuff like that on my burgers. When I saw the setup, I was already sold. When I saw CBD I said, ‘You know what, we gotta do it.”,” California native turned Denver resident, Bryan Medina said.
His friend, Ramon has his eye on the CBD and has been planning to have a taste of the Rocky Mountain High days.
“We were talking about it a couple of days ago “saying, ‘Hey, a CBD burger!’ I’ve always been an advocate of CBD. I know that it’s not like THC, doesn’t get you high but still relaxes the body. And I was like, ‘We have…to go…and try it,” he said.
The Rocky Mountain High consists of two 100% charbroiled beef patties paired with Carl’s Jr. signature Santa Fe Sauce infused with hemp-based CBD oil, pickled jalapeños, pepper jack cheese. It also comes along with criss-cross fries for that extra crunch, and the restaurant’s very own CBD-infused Santa Fe sauce at $4.20.
Afraid of getting high? The Rocky Mountain High does not contain THC (Tetrahydrocannabinol), a psychoactive substance found in marijuana responsible for the high. On the other hand, CBD is known for its calming, relaxing effect.
In an earlier interview, Patty Trevino, Senior Vice President, Brand Marketing of Carl’s Jr said that the product is not just a publicity stunt but a test on whether the product deserves a permanent spot in their menu.
“The new Rocky Mountain High: CheeseBurger Delight ties back to our core strategy of being the first to bring bold and unexpected flavors that are at the forefront of hot restaurant trends to a quick service menu,” he said.
Further, this is part of its continuing discovery of new flavors for its customers.
“From our early introduction into plant-based options to bringing the rare indulgence of truffles to our menu with the new Bacon Truffle Angus Burger*, our customers have come to expect innovative and unique menu offerings, and we’re thrilled to be the first quick service restaurant to be testing CBD infused options.”
Other restaurants which embraced the 4/20 wave include Ben & Jerry’s who was giving a free pint of Half Baked ice cream in California for those who purchased products from its partner, San Francisco-based marijuana dispensary Caliva. Dos Toros told their customers to blurt out the secret code ‘half baked’ to get their munchies. Insomnia cookies also offered 1 FREE traditional cookie who come and buy their products. Others also include the 4/20 keyword on social media to promote their products.